Last update: January 22

Welcome to the Motorola Solutions Brand Guide

This guide will help you understand our brand’s identity standards and use them to create assets with consistency and impact.

Product marketing and vertical marketing materials have new, standardized color palettes

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Brand Strategy

Harness the power of our brand to drive growth

At Motorola Solutions, our brand strategy is the foundation of everything we do. It communicates our values, guides our decisions, and shapes our identity. Your commitment to creating a consistent and impactful brand presence helps differentiate us from competitors, build trust with our customers, and grow our relationships around the world.

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Brand Elements

How to use the elements that define our brand and set us apart

Our visual identity shows the world what we stand for and who we serve. This section will help designers use our visual identity elements to create distinctive and inspired designs.

Motorola Logo

Logo

Introduces the Motorola Solutions logo, its significance to our brand, and detailed usage rules.

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Motorola Color Wheel

Colors

Defines the full color palette for Motorola Solutions branding, and rules for how to pair colors.

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Motorola Graphic Treatment

Patterns

Describes how to use and combine our two primary graphic treatments: Momentum and Clarity.

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Motorola Icons

Iconography

Defines our brand's icon style and types, and provides rules for icon creation and usage.

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Woman working on computer at desk

Illustrations and diagrams

Defines and provides rules for using vector graphics for illustrations and network diagrams.

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A diagram showing how Managed and Support Services connect Critical Communications, Video Security, and the Command Center.

Ecosystem diagram

Provides high-level diagrams of our technology ecosystem and stakeholder relationships.

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Roboto font in various weights.

Typography

Explains the importance of typography in maintaining brand consistency, and provides usage rules for our typefaces.

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Photography

Describes the principles of our photography style, and provides guidance on genres, storytelling, and editing.

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Motorola Solutions -- Solving for safer.

Brand consistency

Explains the importance of a consistent brand presence, and sets rules for sub-brands and product style guides.

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Motorola Solutions branded grid.

Layouts and grids

Demonstrates how to use layouts and grids in our brand system, and provides approved templates for various formats.

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Brand Messaging

Harness the power of our message

Our brand messaging helps us connect with customers and motivate them to use our solutions. This section will help writers create brand messages that capture attention through powerful storytelling.

Voice & Tone

Learn about our brand’s voice and tone characteristics and how to maintain their consistency across communication channels.

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Writing Guide

Learn about the core tenets of our writing style, including our standards for grammar and mechanics.

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Storytelling

Learn how we use stories to emotionally connect with customers and motivate them to take action.

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Brand Execution

How to bring our brand to life

Learn how to combine visual elements and messaging to create a cohesive experience for partners, customers and investors.

Collateral

Showcases examples of well-executed print materials and provides print templates for download.

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Video

Describes our videography style, video types, and storytelling framework, and provides video templates for download.

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Environmental

Explains how to implement environmental branding across locations, and provides graphic templates for download.

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Website

Explains the importance of consistent digital branding and provides links to our digital design system website and key policies.

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Presentations

Showcases examples of well-executed presentations and provides presentation templates for download.

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