Brand consistency

At Motorola Solutions, we create the technology ecosystem that helps keep people safe and secure everywhere. To build a strong and recognizable presence in our markets, it's important that our design system is used coherently and consistently everywhere it’s seen.

Overview

Creating a unified brand presence

We adhere to a unified and consistent design approach to help strengthen our brand awareness and increase our sales audiences across all technology portfolios.

Limiting identifiers

Custom logos and identifier designs are only permitted in certain circumstances:

Our Motorola Solutions Foundation

Internal Motorola Solutions business councils

Top-tier events and conferences hosted by Motorola Solutions

Simple, text-forward identifiers may be designed for short-term campaigns like sales promotions, webinar series' or employee events

Product lines, new product launches or product portfolios

Long-term sales initiatives and programs

Lead with the Motorola Solutions Signature and feature product, program or event messaging as prominent headlines. Use engaging photography to create interest and build context.

Use signature colors and strategic iconography to create a recognizable look and feel among product, program or event assets, rather than relying on an identifier to link them.

Standardizing collateral

Consistent and easy-to-use collateral templates simplify content development and create a strong design presence across campaigns.

Plan and write your content to fit one of our strategic collateral template designs based on the purpose of your asset.

Work with your designer to make the most of our brand color palette, iconography and photography in order to differentiate your product, program or event assets from others which use the same or similar collateral template.

Do not design (or contract from an external agency) new, unique design systems for your product, program or event assets that introduce elements different from our approved brand elements.

Do not mix-and-match collateral templates between collateral types.

Avoid art-directing new or unique brand elements or layouts to be added into collateral designs that are inconsistent with existing templates.

Learn more

Creative alternatives

Designers and marketers are encouraged to take inspiration and direction from our existing set of brand elements.

Prioritize engaging headlines and simple, approachable content to catch the interest of your audience.

Explore how our brand elements can be used in particularly strong ways to showcase product features, evoke the feeling of being in our customers' shoes on the job or illustrate important visuals.