Brand Guide
Brand Execution
Environmental branding
Environmental branding is an opportunity to share the passion, innovation and creativity of our brand identity with our customers and employees where they live and work.
Facility Branding
Facility branding
What makes a space truly memorable? It's the personal connection you feel when you’re in our facilities. At Motorola Solutions we understand that branding and design go far beyond aesthetics. They have the power to create an emotional connection with employees and visitors alike, driving brand awareness and loyalty. We take pride in delivering that intangible magic that transforms a space into a meaningful experience. Whether it's a bold statement piece or a thoughtful detail, we go the extra mile to ensure every touchpoint represents our brand in the best light.
Exterior corporate identity
Exterior building signage should use our Motorola Solutions Signature, unless it is not possible due to size constraints. In some instances, a third party building management company may have specifications that do not permit use of the Motorola Solutions Signature. Please work with Corporate Real Estate to determine what is permissible.
Our purpose
Our purpose: "We help people be their best in the moments that matter." This should be displayed in well-trafficked areas and in a prominent position.
Our narrative
Our narrative: "Solving for safer." This should be displayed in every facility in a prominent position.
Our values
Our brand values drive everything we do, both internally and for our customers. More than just words, they are the traits that define our brand and represent how we want to do business. Our values must be displayed in a specific order. Do not change the order and/or modify the text. Every facility must display our values in an employee work area.
Image treatment
Showcase our customers in the moments that matter through powerful imagery. Big, meaningful images should be displayed throughout each facility. The material they are printed on is very important as it impacts the quality of the image. Quality should always be prioritized.
Trade show and events
Tradeshow and event branding
Branding large-scale tradeshow and event spaces can be complex. Along with customized design support and event sponsorship displays, we offer standardized banner and display templates to boost efficiency and maintain a consistent look and feel at the events we attend. The global design team should always complete brand review for large-scale booth properties.
Tradeshow booth
Event signage
Banners and displays
Approved templates are available for banner, 10x10 and 10x20 display properties, commonly referred to as portable display properties (PDP). PDP template specifications align with our most commonly ordered display hardware, but can be adapted to fit hardware from other vendors as needed.
Downloads
Environmental branding downloads
Access guidance on creating graphics for facilities and events.
Google Drive
Facility brand guidelines
Creative and technical guidance to create correct environmental branding for our facilities.
Google Drive
PDP guidelines and templates
Google Slides presentation offering examples, references and downloads.