Brand Guide
Brand Strategy
Brand strategy
Our strategic brand framework articluates the reasons behind all we do as an organization. It highlights the key elements that shape our company, from what motivates and unites us, to how we behave, to what and how we communicate.
Strategic brand framework
Our strategic brand framework
This framework will help you understand our brand identity within the larger context of our organization. It shows how the essential elements of our business and brand story connect to support our shared purpose. Each element plays a crucial role in the success of Motorola Solutions.
Purpose: why we do what we do
Values: The behaviors and traits that unite us
Employee value proposition: Why people work here
Voice: What we say and how we say it
Narrative: What we do and why people should care
Ecosystem: How we deliver our purpose
Execution: The expression and experience we curate
Purpose
Purpose: We help people be their best in the moments that matter
Our Purpose
Our purpose reflects our meaningful impact on the world. It’s at the heart of everything we do. It's our inspiration and the reason we exist. Through it, we can connect with those we serve on a deep, emotional level and make a lasting impact on their lives.
How we define our Purpose?
We advance technological innovation and deliver essential solutions that help protect public safety and enterprise security. We are driven by our passion for helping to keep people safer everywhere.
It answers: “Why”
Employee value proposition
Employee Value Proposition (EVP): Why every Motorolan matters
At Motorola Solutions, we’re guided by a shared purpose – we help people be their best in the moments that matter. We’re a global close-knit community, united by the relentless pursuit to help people, property and places be safer everywhere. As we have for nearly a century, we stand side by side with our customers in every moment and embrace the opportunity to be a positive force for change. We give back to the communities where we work, and we’re committed to solving for safer every day.
It answers: “What’s in it for me?”
Work with the best and brightest
We are proud of our people-first and community-focused culture, empowering each and every Motorolan to be their most authentic self – to do their best work to deliver on the promise of a safer world.
Innovate what’s next
We transform the technology of today with tomorrow in mind, extending our legacy of continuous innovation through an ecosystem of technologies centered on safety and security.
Pursue your passion and potential
We foster critical thinking and growth, enabling Motorolans to explore their curiosities, shape their careers and maximize their impact to keep people, property and places safer, everywhere.
We are inclusive
We foster an inclusive culture where diversity and belonging are core to our business. Our equitable practices help ensure the diverse voices of our employees are empowered to support our customers, communities and each other.
We are innovative
We innovate products and solutions that play an essential role in people’s lives by helping to keep them connected & safe. Our solutions are designed for the real challenges of today, tomorrow and beyond.
We are passionate
We meet every challenge with energy and determination, always pursuing a higher standard. Our solutions are created with the enthusiasm and passion that our customers deserve.
We are driven
We focus on what matters most in order to seize opportunities and tackle challenges with speed and confidence. Our customers depend on us to be there in the moments that matter, so we’re relentless in our pursuit of innovative solutions.
We are accountable
We stand behind the work we do, the contributions we make and the high business standards we maintain. Our customers can trust us to be there for them, no matter the situation.
We are partners
We work with our customers to address obstacles before they become challenges, delivering solutions that help keep communities safe and businesses running smoothly. Our customers rely on us and we’re committed to being there for them.
Inclusive
We always consider the impact our words have on others. We speak with respect and avoid expressions that discriminate against groups of people based on race, gender, background and ability.
Human
We always consider our audiences and tailor our messages appropriately. We make complex science & technology as accessible as possible.
Imaginative
We are enthusiastic about the real-world impact of what we do and speak about it with optimism and energy. We have our eyes set on the future and can see through temporary obstacles toward solutions.
Confident
We speak with purpose and express both our strength as a company and our confidence in our endeavors. Bold language demonstrates our leadership, as well as our belief in what we create.
Clear
We say what we mean. We speak plainly, avoiding jargon and techno-speak wherever possible. We believe that less is more, but we’re careful not to oversimplify to the point of misrepresentation.
Brand narrative
Brand Narrative: Motorola Solutions is Solving for safer
Our Brand Narrative
Our brand narrative is the backbone of our messaging strategy. It’s a single unifying statement that defines us, sets us apart and captures the essence of what we do.
How we define our Brand Narrative?
Our brand narrative reflects our tireless commitment to helping to keep people safer everywhere.
It must be TDMI:
- True
- Differentiating
- Meaningful
- Inspirational
It answers: “What we do”
Motorola Solutions Ecosystem
Motorola Solutions Ecosystem: In our never-ending pursuit to help keep people safe everywhere, our ecosystem of technologies centers on safety and security.
Critical Communications
We make critical communications devices and networks that perform in the harshest conditions and are proven to help you stay connected and communicate with clarity.
Video Security
We design video security systems powered by responsibly-built AI that can alert you when action is needed, focusing human attention to cover more ground and act with more certainty.
Command Center
We unify voice, video and data feeds into the command center, connecting the dots to simplify workflows and help provide the overarching perspective to make decisions with greater focus, accuracy and speed.
How we do it: Build
We build and connect technologies to help protect people, property and places
Proof points:
We make critical communications devices and networks that perform in the harshest conditions and are proven to help you stay connected and communicate with clarity.
We design video security systems powered by responsibly-built AI that can alert you when action is needed, focusing human attention to cover more ground and act with more certainty.
We unify voice, video and data feeds into the command center, connecting the dots to simplify workflows and help provide the overarching perspective to make decisions with greater focus, accuracy and speed.
How we do it: Connect
We connect public safety agencies and enterprises to improve safety everywhere
Proof points:
We serve and support public safety agencies and enterprises alike—from schools to hospitals to critical infrastructure—so those in need can connect directly with those who can help.
We design products and solutions as an ecosystem, intuitive, built to scale and grounded in nearly 100 years of close customer collaboration.
We help people work together seamlessly and dynamically, enabling the coordination that’s critical—including with communities—to strengthen safety everywhere.