Brand Guide
Brand Execution
Channel partner materials
Our channel partners are a vital part of our community. Learn how Motorola Solutions channel partners can leverage the Motorola Solutions brand in marketing, sales and promotional efforts.
Overview
Leverage the power of the Motorola Solutions brand
Implement your Motorola Solutions channel partner branding consistently and correctly to maintain its selling power. There are several categories of marketing assets and collateral that can be used by Motorola Solutions channel partners.
Motorola Solutions–branded materials
In some cases, Motorola Solutions–branded materials are kept in inventory and/or made available for partners to produce and use in their marketing events and activities.
As a Motorola Solutions channel partner, neither you nor your design agency should ever attempt to design any Motorola Solutions–branded designs yourselves. Motorola Solutions–branded materials must always be designed by the Motorola Solutions global design team or by authorized design agencies whose designs have been approved by the Motorola Solutions global design team. Speak with your Motorola Solutions channel management representative to learn about material availability.
Motorola Solutions co-branded materials
Some Motorola Solutions–branded materials have been specially designed to enable Motorola Solutions channel partners to add their company logo, contact information and/or channel partner logo. These materials should always be clearly filenamed and presented as co-branded materials, with dedicated placement fields built in for logo and text additions.
As a Motorola Solutions channel partner, neither you nor your design agency should ever attempt to add co-branding to any Motorola Solutions–branded designs yourselves. Co-branded materials must always be designed by the Motorola Solutions global design team or by authorized design agencies.
Partner-branded materials
The majority of your marketing efforts should leverage your company’s own unique brand and design system. Although Motorola Solutions encourages partners to adapt and take inspiration from our brand messaging and narrative, you should never use Motorola Solutions branding, messaging or design elements in a way that may represent your company as a part of Motorola Solutions.
Our guidelines document provides instructions and examples to help you correctly add your channel partner logo to partner-branded materials in order to highlight your affiliation with Motorola Solutions.
Channel partner logos
The Motorola Solutions channel partner logo highlights your company’s role as a Motorola Solutions channel partner. The logo identifies your relationship with Motorola Solutions and contains the Motorola Solutions brand signature within a special holding shape.
There are numerous types of standard and differentiated logos that help you showcase your program level as well as your expertise in different technology segments to help you differentiate from the competition.
Work with your Motorola Solutions channel management representative to customize your channel partner logo with the right specialties and regional variations
Review the guidelines to make sure you're using the right channel partner logo design on the right types of materials
Place your company’s logo as the primary identity to convey that your company is the source of the product/service – the channel partner logo must be smaller than your company’s logo
Never create your own channel partner logo or contract external design agencies to do so
Additional resources
Marketing Center
Build co-branded Motorola Solutions assets and access key marketing content, from flyers to banner stands to emails. You must be logged in to view this page.
Logo Builder
Create the channel partner logo variations based on your partnership attributes and selections and customize them as needed. You must be logged in to view this page.
Brand Portal
Search Motorola Solutions' repository of digital photos, videos and assets. You must be logged in to view this page – email fieldmarketing@motorolasolutions.com for access support.
Terms of use
Motorola Solutions channel partner brand guidelines do not authorize partner use of the Motorola Solutions logos, including Motorola Solutions owned or licensed trademarks, including the Stylized M Logo, Motorola Solutions Logo lockup, or other Motorola Solutions–branded elements (e.g., MOTOTRBO, APX, DIMETRA, etc.). The name MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks of Motorola Trademark Holdings, LLC. These, and all other Motorola Solutions licensed or owned trademarks, along with other Motorola Solutions–branded elements, cannot be used, in whole or in part, as part of any product or service name, any trade name under which you conduct business, or as part of any Internet domain name, web address or e-mail address. A partner must be a Motorola Solutions PartnerEmpower Partner with a valid Motorola Solutions PartnerEmpower Program Agreement in place in order to use the trademarks, logos, symbols, and names (collectively, the “Motorola Solutions Marks”), content, and other visual brand elements that appear in Motorola Solutions’ materials. Your authorization to use the Motorola Solutions Marks and materials is subject to the terms and conditions of the Motorola Solutions PartnerEmpower Program Agreement. In the event of any inconsistency between these Guidelines and the Motorola Solutions PartnerEmpower Partner Program Agreement, these Guidelines shall prevail. These Guidelines may be updated or revised from time to time, and you agree to adhere to those changes.
Downloads
Channel partner guidelines
Guidelines document
An up-to-date, comprehensive guide for Motorola Solutions channel partners to leverage the Motorola Solutions brand in their marketing, sales and promotional efforts.